BI Analyst Senior and Product Owner

Location: Medellin, Antioquia, Colombia | Department: Product Management | Type: Full Time | Min. Experience: Experienced

Company Overview

At SproutLoud our people and culture are central to our incredible growth. Perhaps that's why in 2016 SproutLoud was ranked one of the 50 Innovative Companies to Watch by Silicon Review. In 2015, we were named among the 50 Most Promising Google Technology Solution Providers in the country by CIO Review, among the Top 10 Marketing Automation Solution Providers nationwide by Marketing Tech Insights, and ranked No.1 for Local Partner Execution by Forrester Research in 2015. SproutLoud has also been recognized as one of the Fastest-Growing Technology Companies by Deloitte, Inc. 5000, Inc. 500 and the South Florida Business Journal multiple times between 2010 and 2016.  

Headquartered in Medellin in the great Poblado, SproutLoud develops its own technology to service the local marketing needs of large organizations. We help our clients manage their brands and distribute their marketing resources locally - through sales channels, franchisees, chain-retail locations, dealer networks, value-added reseller (VAR) programs, and field employees/offices - with a comprehensive distributed marketing solution. SproutLoud solutions manage brand compliance, increase speed to market, automate manual tasks, and provide robust reporting and business intelligence.


The Business Intelligence (BI) Analyst Senior and Product Owner is the primary interface between the Analytics and Reporting team, business units within SproutLoud and SproutLoud clients. This role enables our Analytics and Reporting team to develop mission critical BI reports, dashboards, and data extracts. Working with cross-functional teams, stakeholders, clients and data partners, he/she participates in gathering and documenting reporting and analytics requirements to meet the business needs of internal and external clients. This role is also responsible for defining metrics and visualizations - and working directly with the Analytics and Reporting team to deliver insightful and actionable reports.

The BI Analyst and Product Owner holds the vision that will be executed by the BI and Reporting team. He/she is also responsible for understanding and developing fleshed out features with product management, working with the engineering team during grooming sessions to translate those features into user stories, and validating the features before release. He/she has the ability to shape the future of SproutLoud’s BI product through his/her insights, analysis and ability to communicate and realize a vision.


  • Serve as a primary point of contact for BI and Reporting team
  • Interface with business units and engineering to drive key operational metrics and KPIs
  • Apply strong analytical and project management skills, including a thorough understanding of how to interpret customer business needs and translate them into operational requirements
  • Collaborate with developers and SMEs to establish technical vision and analyze tradeoffs between usability and performance needs
  • Create, maintain, prioritize and sequence team backlog according to business value and existing commitments
  • Work with Product and User Experience teams to provide detailed guidance and prioritization during product development process in an Agile environment
  • Assist with elaboration of Epics, and Features into user stories granular enough to be achieved in a single sprint
  • Assist product, engineering, and scrum teams during regular ceremonies: feature review, grooming, sprint plans and demos by being the voice of the customer and communicating the value behind each product and prioritization decision
  • Inspect the product progress at the end of every Sprint to accept or reject work done
  • Conduct user acceptance testing on features and bug fixes before they are released, ensuring the high quality of products that are being delivered to customers
  • Communicate to Leadership, Customer Success, Support and other stakeholders rollout plans, feature details and bug status updates
  • Provide first line triage and troubleshooting expertise to business units and key stakeholders
  • Conduct stakeholder product training
  • Maintain compliant product documentation per SproutLoud standards
  • Show a keen eye for detail and ability to adhere to deadlines within fast paced environment
  • Be familiar with analytics self service model to build reports, dashboards and help define strategy to maximize its value for business users
  • Provide educational resources and relevant data dictionary

Qualifications and Skills

  • BS/MS in a quantitative field such as Computer Science, Mathematics or Statistics
  • 5+ years of experience experience in data collection, aggregation, analysis, visualization and productization
  • Strong working knowledge of data visualization tools (Tableau, GoodData)
  • Strong oral and written communication skills
  • Effective presentation skills across a diverse audience
  • Ability to identify and appropriately escalate issues to leadership and executives for direction
  • Strong Project Management skills

Not required but would be a plus:

  • Background in Marketing, Economics or business related fields
  • Experience with PostgreSQL
  • Knowledge of statistical methods to analyze data
  • Experience creating and reporting from large datasets across multiple data sources
  • Familiar with Data Science concepts

Benefits and Perks

At SproutLoud, we continue to cultivate an environment that aspires to be one of the best places to work - period. SproutLoud pays the full cost of some benefit programs with our team members. Benefits include health-care coverage (Poliza de Seguro Sura), transportation/parking benefit, maternity and paternity benefits, professional development, generous paid time off (PTO) policy, employee and client referral programs, and wellness initiatives. We also have fun along the way - a partially paid gym membership, community involvement events, creative recognition programs, breakfast Fridays, BBQ/picnic summers, annual kick off events, monthly happy hours/team building activities, casual dress code, etc. And because we believe in keeping the innovative spirit alive over the long haul, we provide a paid four-week sabbatical leave after every sixth year of service for team members to recharge, renew and reboot.

Having a career at SproutLoud means you are on a team that helps each other win. You will be in an environment that is 100% jerk-free, and share values with others who are accountable, care, inspire, elevate and grow. Come grow with SproutLoud!

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